First there was the original master, National Geographic Magazine, which has made armchair anthropologists of us common folk since 1888. In more recent years, Natl. Geo has expanded it’s coverage through additional periodicals such as Traveler and Adventure. This month, National Geographic launches a timely new glossy – The Green Guide.
Green Guide started as a faxable newsletter in the early nineties and then expanded to a website in 2002. Recently NG decided to extend its reach with the addition of a full-fledged print-edition of the magazine, in the hopes of reaching the most people with their instructions and inspiration to help care for the planet.
While green travel is an obvious arena to be covered within its pages, the Green Guide also brings a simpler, more pragmatic set of tips and talk to the table. This month’s premier edition (which premieres today on newsstands across the nation) includes articles on greening your car, saving money while saving the planet and reducing your carbon footprint. It is truly intended as a DIY guide for the average consumer to empower them to help save the planet.
True to their word, the print-edition of Green Guide is Forest Stewardship Council certified, using a percentage of post-consumer recycled paper and sustainably-sourced ink. As another option, Green Guide offers an online digital subscription option as well, which is tree-free and user-friendly with active hyper-links within it’s e-pages.