girls are greener

Is it really a surprise?

photo courtesy of sigurdas/creative commons

A recent study highlighted by Responsible Travel showed that over two-thirds of the people who book their popular “ethical holidays” online are women. Their take on the findings? They claim it shows that “women care more about the environment and social impact of their holiday decisions than men”.

While I’m not going to refute or defend the claim, I was encouraged to see another statistic from this study: of the women who booked, roughly one third booked to travel alone, highlighting the increase in independent and small group travel. Women are traveling solo around the world more than ever before.

Another 45% of the women in the survey booked holidays for two, which seems to show that in many cases the ladies are the decision-makers when it comes to vacation time. The general shift towards more responsible, meaningful choices in travel is perhaps just another reflection of our culture’s shift towards a more sustainable way of living.